AppLovin offers to buy video game software maker Unity for $17.5 billion

People play ‘Pokemon GO’ during the Pokequan GoBoat Adventure cruise on the Occoquan River in the small town of Occoquan, Virginia, U.S. August 14, 2016. REUTERS/Sait Serkan Gurbuz

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Aug 9 (Reuters) – Games software company AppLovin Corp (APP.O) made an offer on Tuesday to buy peer Unity Software Inc (UN) in a $17.54 billion all-stock deal dollars, threatening to derail Unity’s announced plan to acquire the smaller AppLovin. ironSource competitor.

AppLovin offered $58.85 for each Unity share, representing an 18% premium to Unity’s closing price on Monday. Unity will own 55% of the outstanding shares of the combined company, representing approximately 49% of the voting rights.

AppLovin has hired advisers to work out an offer after Unity said last month it would buy ironSource in a $4.4 billion all-stock deal, sources familiar with the matter told Reuters. Unity’s board will have to terminate the ironSource deal if it wishes to pursue a combination with AppLovin, according to the proposal.

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Under the proposed deal, Unity chief executive John Riccitiello will become CEO of the combined company, while AppLovin chief executive Adam Foroughi will assume the role of chief operating officer.

Unity said its board would evaluate the offer. The company is expected to report results after the bell on Tuesday.

Both companies make software used to design video games. Game creation software has also expanded into new technologies such as the so-called metaverse, or immersive virtual worlds.

Unity’s software has been used to create some of the most played games such as ‘Call of Duty: Mobile’ and ‘Pokemon Go’, while AppLovin helps developers grow and monetize their apps.

AppLovin’s bid comes as game developers and console makers warn of an industry slowdown as decades-high inflation and the easing of COVID-19 restrictions lead gamers to choose activities outdoors. The company lowered its sales forecast on Tuesday.

“The deal comes as a surprise to everyone in the company,” said Serkan Toto, founder of games industry consultancy Kantan Games. “It’s a $15 billion company suing a $15 billion company. It’s a desperate attempt at consolidation and the chances of this deal going through are very slim.”

Shares of Palo Alto, Calif.-based AppLovin, which went public last year, fell 9.9% while those of Unity rose 1% in the morning trading session. Shares of ironSource were down 9.7%.

Foroughi said the combined company will have the potential to generate adjusted operating income of more than $3 billion by the end of 2024.

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Reporting by Eva Mathews and Nivedita Balu in Bengaluru, Krystal Hu in New York; Editing by Saumyadeb Chakrabarty and Mike Harrison

Our standards: The Thomson Reuters Trust Principles.

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